Get your brand sooner and outpace your competition.
Worked with
We partner with early-stage businesses to develop their unique brands, saving both time and money.
Your INVEST
6h
Your outcome
Your distinctive brand build on your strategic business goals
Future-proof system to expand your brand and product rapidly and consistently
Your Benefits
Defend your business against the competition
Gaining Trust and Acceptance for a Price Increase
Assembling an excellent team, investors and partners
Reduces reliance on paid media

What Clients say

Liz Bernatzek |
Google, Nike
"sooner are a trusted partner in transforming visions into remarkable brands."

Over several months, I had the pleasure of working with sooner. Their extensive experience and innovative thinking were a daily inspiration. Their work, notable for its high quality and structure, showcased their expertise in creating clear and simple concepts explainable in a single sentence.

I am extremely grateful for our collaboration and eagerly anticipate our future ventures.

Georg Bauser |
Startup Advisor & Entrepreneur,
ex airbnb
"sonner are the best brand experts I have worked with."

They know how to build authentic brands for any company stage, from early to later stages. They've assisted us in numerous projects to establish unique brands and experiences that fostered sustainable growth. If you require a brand expert, they are the definite choice.

Franziska Scheinhard |
BCG Digital Ventures
"Over and over again, they created thought-through brand strategies from scratch."

"I have worked with sooner in various ventures and industries.

Over and over again, they created thought-through brand strategies from scratch and executed unique and bold brand visuals in no time.”

Patrik Lenhart |
R/GA
"sooner knows what a brand needs to have to perform in marketing.”

"When I describe sooner to people, it's always a challenge to precisely define what they do. They're a creative concept group, with tremendous strategic knowledge, and they function as art directors, brand designers, and experience designers. It's hard to label, which is a positive thing.

Their expertise spans all aspects of brand and communication, giving them a deep understanding of branding. They know what a brand needs to succeed in marketing because they have marketing experience. They've navigated all the challenges involved in brand building, which allows them to take a fully holistic approach. On top of that, they're genuinely nice people.”

Hi–I’m Chris.


Situation: Starting a business is easier now, resulting in a rapid increase in new business. Categories are changing, and competition is getting tougher. A great idea, better price, or faster shipping alone is not enough anymore.

That's why I started sooner, an on-demand brand accelerator that focuses on serving the needs of early-stage branding in a fast and cost-efficient way.

With over 15 years in early-stage branding, marketing, and launching businesses for top clients like BCG Digital Ventures, Google, Nike, Casper Sleep, R/GA, Jung von Matt, and more, we have created a proven system to help you establish your unique brand and avoid costly mistakes.

Skip the hassle of an agency: Weeks of onboarding, high and complex prices, long contracts, and numerous meetings. sooner is exactly what early-stage business owners need.
Get Your Brand

HOW IT WORKS

3 Steps to Your Brand Excellence
STEP 1
Foundation
Using a proven template, you set up a strategic brand foundation that aligns with your business goals and resonates with your target audience.
Your Invest | 4h
STEP 2
Development
We develop up to two brand directions based on your Brand Foundation and examine the assets typically associated with branding: a logo, fonts, colors, and a tagline.
Your Invest | 1h
STEP 3
Implementation
We develop the final Brand Direction into a future-proof system to grow your product and marketing materials. This ensures consistency and speed in executions.
Your Invest | 1h
Work Examples

60beans, the specialty coffee e-commerce platform, sold coffee from more than 25 roasters after launch.

Founded by:
BCG Digital Ventures & Joh. Jacobs & Co

FANtium, the sport investment platform raised $2M in the pre-seed round

Investors:
Dominic Thiem, Lucas Cranach, Sandbox...

elopage, the all-in-one SaaS platform, raised $32 million in Series A funding.

Investors:
Target Global & Avid Ventures

heycar, the premium used car platform, raised $500 million from Mercedes Benz.

Founded by:
BCG Digital Ventures & Volkswagen

LabTwin, the voice-powered lab assistant, is valued at over 150 million.

Founded by:
BCG Digital Ventures & Sartorius AG

Pricing

STARTUPs
Get your unique brand and set your business and product up for scalable growth.
Any questions? Let's talk.
Brand Positioning
2 Brand Directions
Styleguide
Brandbook
Social Media Kit (Canva or Figma)
Logo Asset Package
Digital Design System (Figma)
Communication Plan (for 3 Live-Stages)
Lifetime Access to all Templates and files
Easy credit-card payments
Solopreneur
Get your unique brand and set your business up for scalable growth.
Any questions? Let's talk.
Brand Positioning
2 Brand Directions
Styleguide
Social Media Kit (Canva or Figma)
Logo Asset Package
Lifetime Access to all Templates and files
Easy credit-card payments

Why you will love
working with sooner

Running
ASAP

No onboarding process is required. You can begin immediately, take breaks as needed, and resume at your convenience.

Mostly async,
no meeting bloat

Your time is a valuable resource. Hence, there is no need to schedule multiple meetings. The process is primarily asynchronous to offer you flexibility.

Transparent,
pricing

You don't need complex pricing that is hidden behind a lengthy sales process. What you want is to carefully plan your Runway.

Sprints

Get Your Name

A future-proof name will help ensure your brand's success in the long run.
Coming soon

Get Your Marketing Plan

How to create a Marketing Plan for the different life stages of your brand.
Coming soon

FAQ

Got questions?
We've got answers.
01
Who, specifically, is sooner for?

Sooner is designed for anyone launching a new company, product, or service. This includes startup founders, entrepreneurs, venture builders, and solopreneurs. Regardless of the industry, every successful business needs a strong brand and system for growth.

02
Why is the price for startups higher than for solopreneurs?

The package for startups is much larger because startups typically grow bigger and faster, requiring more scalability than a solopreneur business. It includes a brand book for onboarding new hires and a design system for your digital product growth.

03
Why should you work with sooner instead of hiring an external agency?

We have realized that most agencies are not well-suited for early-stage business. They often require weeks of onboarding, have expensive and complex pricing structures, enforce long and binding contracts, and involve numerous meetings. Additionally, founders are often attracted by an impressive client portfolio, only to be assigned to an inexperienced team after signing the contract.

04
What happens after?

Once you have your brand, you can book an extra website package or a monthly subscription to maintain it until you have your own team in place. We can also help with hiring a professional team if needed.

Do you have any questions? We're here to assist you! Schedule a call and we would be delighted to address all of your inquiries.
Book a Call
Brand sooner, because you won’t even get the chance to rebrand if you don’t have enough momentum out of the gate. 👌🏼
Get Your Brand